Extreme Music Launches Cynergy.ME-built Get Trax Online Site

LOS ANGELES, CA (October 6, 2009) Adobe MAX — Cynergy.ME, a division of Cynergy Systems, Inc., the global leader in RIA design and development, which creates rich and immersive online experiences for the media and entertainment industry, announced they were selected by Extreme Music (a division of Sony ATV) to design and build Extreme's Get Trax Online. GetTrax is a 15,000+ track online marketplace that makes the job of searching for that perfect track for a TV show, film, or commercial an amazingly intuitive, fast, and easy process for music & film production professionals.

www.extrememusic.com

Extreme chose Cynergy to develop an application with an exceptionally rich and immersive customer experience, which allows editors and producers to access and use their vast library of high-quality licensed music without the usual burdensome and time-consuming process of flipping through dozens of CD's. Built on the Adobe Flash Platform, the Get Trax Online system is packed with thousands of electronic, opera, classical and hip hop tracks that users can intelligently sort and filter in any number of ways, even by music tempo. Using the powerful visual interface, Get Trax's 'class A ear candy' can be quickly sampled without downloading. The new system empowers even small home and hobbyist producers to go online, select tracks, choose their licensing and usage rights, and Get Trax will custom export a full application that can easily be imported into music or production software, such as iTunes, Premiere, Final Cut, After Effects or even an Avid studio, without a complex editing process.

"Extreme Music has already revolutionized the production music industry, both in terms of technology and our actual content with our Hard Drive based Get Trax product. Bringing this business model to the masses through a rich, engaging and immersive user experience will propel us even further ahead, by providing an incredibly simple and visually powerful way to search, audition, manage and export music unlike anything else in the market," said Matthew Bradbury, Vice President of Operations for Extreme Music. "Cynergy's expertise in combining rich user experience with serious software development has made our value to customers even more extreme."

"Extreme was looking to solve a complicated problem. How do we make searching through 15,000 music tracks so simple, approachable and engaging that people not only can do it, but want to do it," said Dave Wolf, Vice President at Cynergy, "and that's exactly what we do here every day at Cynergy. Combining incredible design, with serious enterprise class software development to concept, design and then build software people want to use, and for Extreme, to create an incredibly immersive experience for people to quickly find music they'll want to buy."

For more information please visit Cynergy.ME at Booth 431 at Adobe MAX, October 4-7, 2009.

About Cynergy.ME

Cynergy.ME brings together an award winning team delivering rich, engaging and immersive design combined with the proven experience of over a decade of enterprise-class software engineering to create truly incredible software experiences for media, entertainment and social networking. A division of Cynergy Systems, Inc., a global leader in the design and development of Rich Internet Applications, Cynergy.ME helps companies redefine what it means to provide rich content, new media and social engagement. Through a holistic offering of discovery, design and development built alongside a partner ecosystem of industry leaders including Akamai, Rackspace, Brightcove and Ooyala, Cynergy.ME helps companies around the world change the way we all interact with software.

Cynergy is privately held and headquartered in Washington, D.C. and Cynergy.ME is based out of San Diego, Calif. The Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be discovered at http://www.cynergysystems.com.

Extreme Music

Extreme Music is a production/library music business that forms a part of Sony Music Publishing and the Sony Group. Extreme has operations in London, Berlin, Stockholm, Sydney, New York and Los Angeles. www.extrememusic.com